INTIMUS
THE SHAMELESS PAD
PR :: SPONSORSHIP :: SOCIAL MEDIA
Have you ever thought that the shape of a skateboard resembles a pad? It's crazy that half of the girls stop skateboarding, playing volleyball, and doing other sports because of the shame of menstruation. To fight this stigma, Intimus Brasil decided to sponsor athletes who compete during menstruation, breaking the taboo in women's sports.
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AD: Vinnícius Vespoli
Copy: yasmin rodrigues
CD, acd: leticia rodrigues/ heloisa ribeiro/ lucas buled
cannes lions - bronze - social & influencer - 2024
cannes lions - bronze - health & wellness - 2024
CLIO AWARDS - BRONZE - HEALTH - 2025
one show - silver - Experiential & Immersive - 2023
one show - merit - health & wellness - 2023
clube de criação - silver - promo & direct - 2023
globo profissionais do ano - gold - 360 campaign - 2023
LEITE MOÇA
100 YEARS LEITE MOÇA
INTEGRATED CAMPAIGN
To celebrate 100 years of Leite Moça, we told the story of the beloved sweet that has always been part of women's lives, even in its name. We replaced the iconic milkmaid on the can with illustrations of six real women confectioners, each with their own sweet journey with Moça. The campaign went viral, made headlines in Brazil’s top media outlets, sparked conversations on social media, and brought important topics like fatphobia, ageism, and racism into the spotlight.
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AD: Vinnícius Vespoli
Copy: talitha cardozo
eCD: Fábio simões/ marcelo rizério/ anna martha
Clube de criação - bronze - photography - 2021
clube de criação - inbook - art direction - 2021
clube de criação - inbook - promo & direct - 2021
clube de criação - shortlist - film - 2021
ROCKGOL ON TIKTOK
ROCKGOL ON TIKTOK
LIVE EVENT WITH CREATORS
Millennials were still out here thinking TikTok was just for dance trends. So we flipped the script and brought a legendary Brazilian TV show from the 90's straight into the app with a wild livestream full of ridiculous plays and hilariously interviews. Yep, TikTok’s got something for everyone.
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AD: Vinnícius Vespoli
Copy: YASMIN RODRIGUES
CD: LETICIA RODRIGUES/ HELOISA RIBEIRO
Clube de criação - inbook - branded content - 2022
clube de criação - inbook - digital - 2022
HUGGIES
HUGGIES BABYWRAPPED
DIGITAL ACTIVATION :: PROMO
We already know that babies’ specialty is pooping. But there’s an unexpected place where they’re doing it: in parents' Spotify Wrapped, with songs like Peppa Pig, Baby Shark, and even white noise. Thankfully, Huggies turned the percentage of kids' songs in parents’ playlists into discounts for the next diaper changes.
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AD: Vinnícius Vespoli
Copy: yasmin rodrigues
CD: leticia rodrigues/ heloisa ribeiro
clube de criação - bronze - digital - 2023
clube de criação - bronze - promo - 2023
LEROY MERLIN
FROM RAW TO BEAUTY
SEMANA CRIATIVA DE TIRADENTES OFFICIAL SPONSOR
In the historic city of Tiradentes, renowned for its rich craftsmanship, an annual festival keeps the spirit of handmade artistry alive: Semana Criativa de Tiradentes. As the event’s main sponsor, Leroy Merlin bridged traditional craft with contemporary design, creating a visual identity that celebrates the artisan’s unique talent for turning raw materials into true masterpieces.
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AD: Vinnícius Vespoli, fabio cristo
Copy: Thaís Brandão
eCD: Fábio simões
clube de criação - shortlist - art direction - 2020
CONSUL
MAMMOTH x CONSUL
TV CAMPAIGN
In Brazil, many people still don’t have a Frost-Free fridge. So, to show just how outdated that is, we brought an ancient character to life: a mammoth. Because if you still need to defrost your fridge, you’re basically living in the Ice Age.
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AD: Vinnícius vespoli
copy: YASMIN RODRIGUES
CD: LETICIA RODRIGUES/ HELOISA RIBEIRO
profissionais do ano globo - shortlist - filme regional - 2023
POSTOS ALE
ON THE ROAD BATHROOM
GUERRILLA MARKETING
Finding a clean restroom on the road when you really need one? Not easy. Finding a gas station you can trust? Even harder. That’s why ALE has parked its high-quality restrooms right in front of the competition’s, making sure you have a better option when you need it most.
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AD: Vinnícius Vespoli
Copy: Eduardo Mergener
CD: Ricardo Schreier
Please turn subtitles on
@naosereiamesma
@naosereiamesma
URBAN ART :: ILLUSTRATION
A project created to represent female diversity and the freedom of women to go wherever they want and be whoever they choose. And not necessarily stay the same forever. Now, the street belongs to them. To Ana, Amanda, Fabi, and Fernanda. The street belongs to all women.
Visit and follow @naosereiamesma
The Body Shop
Body Friday
DIGITAL CAMPAIGN
Announcing the arrival of Black Friday, The Body Shop swapped the "Body" in its name for many hot bodies to celebrate. After all, despite everything that messes with our minds, our bodies are a gift.
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AD: vinníicis vespoli
Copy: YASMIN RODRIGUES
CD: leticia rodrigues/ heloisa ribeiro
Necessaire Necessária
ACTIVATION
At Christmas, giving just to give is for anyone. Giving with purpose is The Body Shop. That’s why we created a toiletry bag filled with amazing products to nourish the body and powerful messages to nourish the world. We created exclusive kits with products reflecting Self-Love, Cruelty-Free, Sustainability, Veganism, LGBTQIA+ Pride, and Feminism.
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AD: vinníicis vespoli
Copy: YASMIN RODRIGUES
CD: leticia rodrigues/ heloisa ribeiro
Esfrega na Cara
SEASONAL CAMPAIGN
In June, we created a campaign for Valentine's Day and Pride Month, inviting people to rub love, pride, and a whole lot of other things in society’s face.
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AD: vinníicis vespoli
Copy: talitha cardozo
eCD: marcelo rizério/ anna martha
CRUZEIRO DO SUL
O CAMINHO
INTEGRATED CAMPAIGN
A young person’s life is full of challenges. Challenges to get around their own city, challenges to get a good education, to have fun, and challenges to land great opportunities in the job market. But those who are part of Cruzeiro do Sul don’t stay in their comfort zone, they chase their dreams.
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AD: Vinnícius Vespoli
Copy: Thaís BRANDÃO
AGENCY: FCB BRASIL
